Category: Innovation Management

How to bring out our innovativeness

You probably all know how an iceberg – a huge block of ice floating in the coldest seas – is made. Given that the density of ice is around 920 kg/m3 and the density of sea water is around 1025 kg/m3, approximately 90% of the volume of an iceberg remains hidden under the surface of the water, while the other 10% remains visible as it hasemerged.

Now, bending the laws of physics using imagination, let’s imagine that this iceberg can be overturned, with the smallest part below water level and the largest part completely emerged and visible.

Let’s now try to make a further effort of imagination and associate the concepts of “innovativeness” and “reliability” respectively to the immersed part – remember that it is the smallest one because in our exercise the iceberg is overturned – and to the emerged part, the largest, of our strange iceberg.

Now it should all be a little clearer, it’s a question of Innovation Management, physics has nothing to do with it, not even ice.

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Innovation is not a spark

Sometimes people believe that Innovation is a spark, a flame that suddenly illuminates the dark mind of some manager or some engineer, locked in their office, staring at the white ceiling and listening to Bach.

Those are people that say “With such an idea you cannot help to change the world and become rich, for sure!”, Those are the same people who say “With that amazing camera you cannot take bad pictures, it is full automatic!” and than “ With that kind of guitar you cannot play poorly, it sounds wonderfully!”.

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