Innovation is not a spark
Sometimes people believe that Innovation is a spark, a flame that suddenly illuminates the dark mind of some manager or some engineer, locked in their office, staring at the white ceiling and listening to Bach.
Those are people that say “With such an idea you cannot help to change the world and become rich, for sure!”, Those are the same people who say “With that amazing camera you cannot take bad pictures, it is full automatic!” and than “ With that kind of guitar you cannot play poorly, it sounds wonderfully!”.