Innovating Innovation. It’s possible.

Wiley_LogoThe decision makers population in many companies in the world is composed primarily by three categories of people:

The Conservative people, whose motto is: “My systems work, my processes correctly operate, I have no need of innovation to maintain or increase my business.”

The Innovator people, who hides himself behind a much safer: “I pursue Innovation in production processes, for my products and services, in order to strengthen and expand my business.”

The Visionary people, who believes that the first process that need to be innovated is Innovation, even before production ones, because innovating innovation processes can provide advantages to the product delivery and to service providing to the customer.

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