One of the clear-cut things in the world around us is that innovation is a priority, and it is so for companies, for the world of work, for people, for social policies and for the very concept of State. In every organization you can’t help but innovate because today’s revenues are made with today’s boring main-stream activities, but tomorrow’s revenues will be generated thanks to today’s concrete innovation policies.
The interesting thing is that in some industrial sectors the concept of innovation can simply mean a few adjustments to the brand, to production or to distribution, but in other cases it can mean having to completely rethink the offer, redesign products and services or even completely change the business model in directions which may have seemed unthinkable just a few months ago.
However you look at it, innovation is the process which generates value starting from ideas, therefore there is no innovation if you do not create a concrete and tangible value for the players who take part in the process itself, whether they be companies or the public administration, without ever forgetting, however, that the actual and true recipient of the value which will be produced will be the final consumer, who will be able to enjoy better products, lower-priced business models or more efficient services from the public administration.
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